"General Motors is pinning its turnaround on a series of new full-sized SUVs -- the very models whose sales have fallen as gas prices have climbed. GM previewed the redesigned Chevrolet Tahoe and several other 2007 models last week."
-from the WSJ, via billmon
In other news, the Democratic Party is rolling out its "make or break" 2007 models just in time for mid-term Congressional elections. Having seen the party's market share shrink for two decades in the face of tough competition, the DNC is rolling out a revamp of its standby minivan meant to appeal to America's increasingly Exurban middle: the Mega-Mod is an eight-door minivan, with passenger air-bags, AM/FM radio, and radical new features like a sun roof and "sport" package option to appeal to NASCAR dads.
Party CEO H. Dean claims the Mega-Mod's ad slogan: "it's just like you...you just didn't know that yet" will win over buyers who haven't yet caught on to the Democrat's middle-of-the road appeal. Dual sliding side doors will allow passengers to exit any way they choose.
Model colors are: Beige, White, Mauve, Gray, Taupe, Tan and Cream. The sport package adds the option of: Eggplant, Mustard and Salsa Red and an optional "racing stripe."
Critics report that a lack of "pep" in freeway driving may hamper the Mega-Mod in its quest for suburban market share. The absence of a true passing gear is also said to impair vehicle performance on rural two-lane highways. "More of the same" is the consensus industry review. Prominent party insiders are more sanguine, and report that most consumers just won't want to buy cars from 'the other guys' and will flock to the Mega-Mod after a series of mechanical troubles in the main competition's vehicles. Competitors, however, point out that the DNC sales force do not themselves drive Mega-Mods.
One in-the-know party observer noted the addition of military chevrons in the model's interior design will provide some much needed spark to this line and give some 'cross-over appeal.' It is said that one mid-year design change may even put a large chrome hawk on the hood. Rumors swirl in D.C. that a name change could be in the works as well: The Mega-Mod Hawk. Watch this space closely for updates